Tumble Living
Tumble Maximizes Traffic Value and Email ROI With Zero Added Complexity with Retention.com
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Tumble is a washable rug brand built for real life - kids, pets, messes and all.
Tumble’s rugs are as functional as they are beautiful, designed to simplify busy households without compromising on style. Their mission? Help families spend less time cleaning and more time living.
Tumble wasn’t struggling with performance, but as a smart, data-driven brand, they saw an opportunity. If they were already spending heavily to drive traffic, why not increase the ROI of every visitor?
They wanted to identify more unknown site visitors and serve them the right messages to convert — without adding complexity to their stack.
After hearing about Retention.com from thought leaders in the DTC space, the Tumble team added Reclaim and Grow to their email playbook. Their strategy included:
- Duplicating core flows (Abandon Browse, Cart, and Checkout) for Reclaim audiences
- Sending email campaigns to Grow leads, then folding them into engaged segments
- Rolling out new contacts gradually to preserve strong deliverability metrics
With Retention.com working behind the scenes, the team unlocked more value from their existing traffic — without lifting a finger post-setup.
Retention juices our marketing spend by helping us identify existing email subscribers and high-potential site visitors. We did the hard work of getting these potential customers to our site, and Retention helps us funnel more people through our email customer journey.
Within last 30 days alone, Retention.com was already driving significant revenue across Tumble’s abandoned flow strategy:
- 19% of Total Abandon Browse, Cart & Checkout flow revenue attributed to Retention
- $3–$4 revenue per Grow lead, at just ~$0.08 cost per lead
- Engagement metrics (open/click rates) comparable to non-Retention segments
"It’s a set-it-and-forget-it way to increase marketing efficiency", Rachel adds.
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