Montana Knife Company
Montana Knife Company Turns Missed Traffic Into $2.5M in Incremental Revenue
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Montana Knife Company’s mission is to embody the best in American craftsmanship, the American worker & the American dream.
For over 30 years, Master Bladesmith Josh Smith has committed to building knives that last generations. Today, MKC stands for more than just tools — it represents a movement to bring quality American manufacturing back home, while honoring veterans, preserving the outdoors, and making heirloom-quality knives accessible to all. They have build premium knives that working people can afford, proving that domestic production is both viable and valuable.
As a fast-growing DTC brand with highly sought-after, limited-inventory drops, MKC had no trouble driving traffic — but converting that traffic when products were out of stock was a different story. They knew there was untapped value in their site visitors and needed a way to capture and convert more of them, even during low-inventory windows.
Their top priorities were:
- Acquire more customer emails
- Turn missed traffic into future customers
- Maximize retention and grow LTV from day one
Montana Knife Company found Retention.com through a marketing podcast and quickly added it to their eCommerce stack. Within the first month, they launched both Reclaim and Growth, integrating the tools into key flows via Klaviyo and SMS. Their strategy included:
- Welcome flows for unknown visitors
- Segmented retargeting and abandonment flows
- Building new audience segments for ongoing campaigns
Hands-on support from Retention.com’s team helped dial in performance from the start — with Jules Taylor working closely alongside MKC to continuously optimize strategy and execution.
Retention has been a home run for us from the get-go. It has played a pivotal role in our early success as a brand. It has helped us grow our email and SMS lists substantially and continues to drive revenue.
MKC saw an immediate lift in ROI within the first month of going live — and the growth hasn’t stopped.
- $2.5M+ in revenue generated through Retention.com
- 34.6x lifetime ROI
- 670,000+ new contacts added to email/SMS lists
“Retention has been a homerun for us from the get-go,” said E-Com Director Mike Gilliland. “It’s played a pivotal role in our early success as a brand. Jules and the team have been amazing partners, constantly helping us refine, strategize, and keep our retention stack firing on all cylinders.”
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